A beginner’s introductory guide to Pardot, key features and how it stacks up against other Marketing Automation platforms
Let’s start with what it’s not! The most common misconception is that Pardot is just an email tool, but this couldn’t be further from the truth - in reality, it’s a powerful and comprehensive Marketing Automation solution. What is Pardot? What is Marketing Automation? Where did Pardot originate? What are the benefits of Pardot? What functionality does Pardot include? Is Pardot right for my Business? What alternatives are there to Pardot?
The benefits of Pardot Administrators being able to access Salesforce
This is a common question, especially considering the price of Salesforce licenses. It can certainly be difficult to justify the extra expenditure of a user license for a marketing user, who will not be creating or updating opportunities. The important thing to consider here is that Sales Cloud is positioned as not only a Sales tool, but also as a key driver of your Marketing and Customer Service functions. We see several benefits of at least one Pardot Administrator being able to access Salesforce:
Don’t know where to start with Pardot Business Units? Our seven-step guide takes you through everything you need to know!
I’m sure you’ll agree with me when I say: Business Units in Pardot are really tricky to wrap your head around. Or, are they? Well, it turns out that we can break down implementing this new feature into a guide of easily-repeatable steps, so you can follow our standard process to get up and running quickly. All the answers you need can be found within this article. What are Pardot Business Units?